Three cheers it for the PA Valley Girl Scouts, who can lead the way to assure their communities preparedness In Case of Emergency. They participated in a learning day to understand what is required for proper supplies In Case of Emergency. Emergency preparedness is the smart thing to do, the problem is people don't do it. I think Emergency Preparedness could be the perfect replacement for the cookie fundraiser!

Congratulations to all the girl scouts & leaders who participated in this event. These girl scouts can play a vital community role in assisting others to prepare, Bravo!

I know just how Tom Petty felt when he sang and wrote Refugee. Learning about every facet of this journey and business is illuminating, but i was not prepared for how constrained my serious efforts have been curtailed by a website that took more than it was giving. That will change.

Our crusade to get on registry at babiesrus continues. Could you think of a better shower gift than an ice-qube baby?  We are thrilled to be on babiesrus.com and are thrilled to have  received lovely notes and comments from mommies and grandma's who love their ice-qubes as well as mommy bloggers. The peace of mind this offers every mom, grandma is priceless! Keep baby safe in any emergency, big or small.

Pregnant mommies, please  join our crusade, add a comment here or go to babiesrus.com and tell them to add the Ice-Qube Baby to their registry! Every baby and momy needs a Ice-Qube Baby backup.

We are excited to announce that ICE-Qube Baby Emergency Kits are easier to find than ever!

ICE-Qube Baby Emergency Kits are now available at Babies R Us. An ICE-Qube Baby Emergency Kit is a creative and useful baby gift idea for new parents. If you've ever been to a baby shower you'll know what I mean. The new parents usually receive dozens of very cute newborn-sized outfits. While these adorable outfits get the "ooohs and ahhhs" from other guests they are not a particularly useful gift. The baby usually grows out of them before wearing them much (if at all). My babies didn't even get to wear some of their cute newborn clothes at all before I discovered they were already too small.

Give the gift of emergencey preparedness!

ICE-Qubes Baby Emergency Kits are a practical gift that will get used! Look for them at Babies R Us.

On a cold and snowy New York morning, comes the good news about Kelli Goble and her successful campaign to ready her community classrooms with emergency supplies. This one woman tour de force, has raised over $3,000 and readied classrooms with proper emergency supplies.

She is our Ice-Qube Good Citizen of the Week and in celebration we have created at special TRACY coupon for members of her community to receive a 20% discount on all Ice-Qube Emergency Kits at ice-qube.com. Emergency Preparedness can be easy if you make the commitment to get it done.

One person can make a difference, and Kelli Goble showed us the way. Read all about her effort in the emergency preparedness article Around Town: Disaster-ready.

Say what it is. Simple advice. Could have saved me a lot of time. People ask me all the time, what is the Ice-Qube? So much more than just an emergency kit. I hesitate to call it that, but upon reflection, that's exactly what it is. The ice-qube is a really good emergency kit. ICE, stands for In Case of Emergency, a term most people are starting to understand. We make our Ice-Qubes for your In Case of Emergency moment - leave one in your car, your office, your apt., your home. And as a just-in-case product, give one to your mom, uncle, child or grandchild. So why not just call it the Ice-Qube Emergency Kit?

When considering what direction we go in, particularly as we optimize, do we go after emergency kits or kit, or go towards emergency preparedness? What about prepacked preparedness? What I know for sure is that the meta info and SEO done heretofore is nada. Starting again, to find a way to reach people in their moment when they are looking for their Emergency Kits for their emergency preparedness plan. Any thoughts?